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  • 12 Jul 2017 3:28 PM | Kim Fantaci (Administrator)

    Driving rush hour on Columbus freeways can be stressful enough, let alone if you’re faced with a flat tire.

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  • 10 Jul 2017 4:12 PM | Kim Fantaci (Administrator)

    Just shy of 1,000 aspiring attorneys have applied to take the July 2017 Ohio Bar Examination, according to the Ohio Supreme Court.

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  • 10 Jul 2017 3:04 PM | Kim Fantaci (Administrator)

    Ohio’s largest online charter school wants the Supreme Court to block the state of Ohio from recovering $60 million dollars.

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  • 10 Jul 2017 3:01 PM | Kim Fantaci (Administrator)

    Attorney Daniel L. Brudzinski will become Judge Brudzinski two weeks from today after his appointment to the Fremont Municipal Court on July 7 by Gov. John R. Kasich.

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  • 06 Jul 2017 1:48 PM | Kim Fantaci (Administrator)

    When you use Google Adwords campaigns or other digital marketing platforms to find new clients, you’ll be given precise data on how your campaigns are performing—How many clients you’ve signed and how much you had to spend to increase your caseload. But what about traditional marketing channels like TV, radio ads, or billboards? It’s usually more challenging to evaluate the success of traditional marketing because there’s no built-in analytics for you to check. Fortunately, the cost-per-case metric simplifies the process and allows you to pinpoint your most effective marketing campaigns.

    What is Cost Per Case?

    Cost per case determines exactly how much of your marketing budget you spent to sign one new client. The equation is simple yet effective for determining a campaign’s success:

    Cost of Ad Campaign / Number of New Clients = CPC

    For example, some new clients have a cost of $0. These come from referrals or word-of-mouth marketing. In an ideal world all new clients would be free, but virtually every law firm needs to supplement their caseload with some form of marketing.

    Most firms spend a set amount of money on commercials and billboard ads without taking the time to gauge whether or not those methods yield profitable cases. When using CPC, the actual number of new cases you sign is not important (but more on that later). Some firms ignore the cost per client and just look at how much interest an ad gets. If your firm gets 100 callers per week from a TV commercial but no pursuable cases, or the commercial is wildly expensive, you’re burning your advertising dollars.

    Examining a Sample Billboard Space

    For instance, say you take out a billboard space along I-75 in Dayton, OH. A 4-week digital ad with an average of 490,000 impressions (viewers) costs $3,729, according to Lamar.com. It’s not unreasonable for 10 people come to your firm during this timeframe. After plugging these numbers into our CPC equation, we see:

    $3,708 (cost of ad campaign) / 10 (new clients) = $370.30 (CPC)

    In this hypothetical situation, you could expect to pay an average of $370 for each new client you bring in. Is this a “good” CPC? It all depends on your firm’s area of law. Bankruptcy attorneys often make just $1,000 for a settled Chapter 7 case, while personal injury attorney earn upwards of $15,000 on average, but can settle 7-figure claims.

    Tips for Using CPC Effectively

    • The best results come from REAL numbers. When evaluating your CPCs, try to use numbers from your actual ad campaigns instead of guessing how successful an ad will be. You never know what results you’ll find. This means you’ll need to ask every caller or web inquiry how she heard about your firm. Otherwise, it’ll be impossible to correctly attribute each new client to his or her respective marketing channel.
    • Keep CPC below 15% of case earnings. Analyze your funding, case revenue, and area of law to determine your maximum CPC. In our billboard example, a bankruptcy attorney couldn’t afford this billboard campaign, while a PI attorney would be wildly successful. There is no “good” CPC across the board that that every firm should shoot for, as it’ll vary depending on what cases you’re looking for and how much your clients pay you.
    • Keep campaign volume in mind. A CPC of $15 is profitable for any firm, but if you only get one new client per month, you’ll need to invest in other marketing channels just to have enough pending cases to keep your firm running. If you find that one ad yields high-quality cases but is expensive to run, you may still want to keep it! It’ll all depend on if you’re able to offset the high cost with an inexpensive marketing channel. For example, if you get 5 high-quality cases per month at $500 per client from a TV ad, and 5 $100 mediocre cases per month from your PPC ads, it’s reasonable (and profitable) to keep your TV ads so long as you’re within your 15% case earnings budget overall.

    With CPC, you’ll be able to evaluate every marketing campaign equally and pinpoint your efficiencies (or inefficiencies), allowing you to spend your marketing dollars wisely. You may be surprised by what you find!

    Deanna Power

    eGenerationMarketing

    www.egenerationmarketing.com


  • 06 Jul 2017 11:32 AM | Kim Fantaci (Administrator)

    The Ohio Constitutional Modernization Commission’s judicial committee has issued a final report containing four recommendations with one centered on grand juries.

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  • 05 Jul 2017 3:31 PM | Kim Fantaci (Administrator)

    Ohio attorneys will receive registration packets this month to complete their 2017-2019 biennial registration, according to the Supreme Court’s Office of Attorney Services.

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  • 05 Jul 2017 11:22 AM | Kim Fantaci (Administrator)

    CLEVELAND, OH – Reminger Co., LPA pleased to announce that we recently named three new practice group chairs. Michelle J. Sheehan has been named Chair of the Mediation Practice group; Patrick Kasson has been named Chair of the Governmental/Public Entity Liability Practice Group; and, David R. Hudson has been named Chair of the Oil, Natural Gas, and Energy Practice Group.

    Michelle J. Sheehan: Mediation Chair: Michelle practices in Reminger’s Cleveland office. In chairing the Mediation practice group, she oversees the team that handles disputes by helping parties to explore their issues and find new ways to resolve their issues.

    Michelle also concentrates her legal practice on litigation including an array of legal issues involving municipalities, such as employment, Section 1983 actions and First Amendment issues. She is a leader in her firm regarding appellate advocacy, insurance coverage matters, and retail and hospitality issues. In addition to handling civil jury trials in state and federal court, she is certified as an 'Appellate Law Specialist' by the Ohio State Bar Association and routinely argues cases before the state and federal appellate benches.

    Administratively, Michelle is a chairperson of the firm's judicial liaison and marketing/ public relations groups. She is also a frequent lecturer for professional associations and continuing legal education seminars dealing with appellate, insurance coverage and risk management issues. In support of the firm's community and charitable commitments, Michelle has served as President of the Ohio Women's Bar Association, a member of the Rocky River Civil Service Commission, and the Visiting Committee to the Dean of Cleveland-Marshall College of Law. She is currently an honorary Board of Trustee for Cleveland-Marshall College of Law Alumni Association, a Life Member of the Eighth District Judicial Conference and the Northern District of Ohio Federal Court Advisory Group.

    Michelle has been rated “AV® Preeminent™: Highest Possible Rating in Both Legal Ability & Ethical Standards by Martindale Hubbell Peer Review Reflecting the Confidential Opinions of Members of the Bar and Judiciary.” She has been recognized as a “Super Lawyer” and was also named “Top 100 Ohio”, “Top 50 Female Ohio”, “Top 50 Cleveland” and “Top 25 Female Cleveland” by Ohio Super Lawyers Magazine.

    Patrick Kasson, Governmental/Public Entity Liability Chair:

    Patrick Kasson practices in Reminger’s Columbus office. In his role as Governmental/Public Entity Liability Chair, he manages the attorneys who provide a wide range of expertise in claims and lawsuits against political subdivisions including county governments, municipalities, townships, and villages.

    Patrick is a member of the firm's Management Committee, and also is a leader in the employment practices defense and directors and officers liability practice groups. He handles litigation involving labor and employment, wage-and-hour, housing discrimination, professional liability, governmental liability, construction defect litigation and general tort liability. Patrick also has significant experience representing beverage producers and suppliers in franchise disputes.

    Pat is a member of various professional associations. He is a frequent speaker at both the local and national level in the areas of employment law, tort defense and trial techniques.

    Pat has been listed in Best Lawyers in America for Employment Law-Individuals, Employment Law-Management, and Labor Law-Management since 2013.

    David R. Hudson: Oil, Natural Gas and Energy Chair:

    David practices in Reminger’s Toledo office. In his role chairing the Oil, Natural Gas and Energy practice group, he is in charge of the attorneys who work with landowners and energy companies alike in order to handle litigation, counsel, and negotiation needs.

    David focuses his practice on civil defense litigation, including trucking and transportation claims, real estate title litigation, professional liability claims, employment law claims, directors and officers liability, and securities litigation. David has experience in defending complex tort litigation, class action disputes and catastrophic injury claims. He handles litigated claims for clients in state and federal courts in Ohio, Indiana and Michigan. Prior to becoming a lawyer, David worked as a special investigator for the U.S. Office of Personnel Management, conducting national security background investigations in the Washington D.C. area.

    David is a member of several legal and professional organizations, including the Energy Mineral Law Foundation and the Ohio Farm Bureau.

    Since 2014, David has been recognized as one of Ohio's Rising Stars by Ohio Super Lawyers Magazine with respect to his litigation practice.

    Michelle may be reached by emailing msheehan@reminger.com or by calling 216.430.2165.

    Pat may be reached by emailing pkasson@reminger.com or by calling 614.232.2418.

    David may be reached by emailing dhudson@reminger.com or by calling 419.254.1311.

    About Reminger, Attorneys at Law:

    Reminger Co., L.P.A. is a full-service law firm with fourteen offices throughout the Midwest: Cleveland, Cincinnati, Columbus, Akron, Youngstown, Sandusky, Toledo, Fort Mitchell, Lexington, Louisville, Indianapolis, Fort Wayne, Northwest Indiana and Evansville. With more than 130 attorneys collectively, Reminger's practice areas include all aspects of litigation, along with corporate, tax, real estate and probate matters. Our fundamental objective in all the legal services we provide is to obtain the best possible results for our clients in the most practical and efficient manner possible. For more information, visit Reminger at www.reminger.com.


  • 05 Jul 2017 10:32 AM | Kim Fantaci (Administrator)

    A series of rule changes regarding practice and procedure in Ohio’s courts took effect July 1, according to the Ohio Supreme Court.

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  • 30 Jun 2017 1:26 PM | Kim Fantaci (Administrator)

    The Board of Commissioners of the Lawyers’ Fund for Client Protection awarded $243,385 to 50 victims of attorney theft at its quarterly meeting June 28.

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